Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective

Abstract

The Chinese people have a keen aptitude for employing symbolism to convey the concept of "good luck" via the theme of "Eight Immortals." A notable exemplification of this is the concept of "Eight Immortals Crossing the Sea and Displaying Their Divine Skills." This term is derived from Chinese folklore, where individuals employed symbols of the objects held by the Eight Immortals as emblems, rather than the deities themselves. The "Indirect Eight Immortals" frequently materialize in folk art and are a fundamental aspect of Chinese culture that signifies good luck, embodying the trend of symbolization in Chinese auspicious art. Within the framework of semiotics, we propose to preserve the continuous legacy of Indirect Eight Immortals culture, simplifying its patterns to emphasize design focus and fostering a dialogue between traditional Indirect Eight Immortals culture and modern design. This aims to provide a guiding principle for creating an aesthetic layout with a distinctive national style, leading fashion, and promoting the inheritance and development of Chinese culture.